Transforming Amazon marketing with unmatched efficiency, transparency, and a fresh approach to agency services.

Boston, November 14th – Today, Autron is proud to announce its bold rebranding, signalling a pivotal shift in Amazon PPC and Amazon Advertising (agency) solutions tailored specifically for Amazon sellers. By providing a unique alternative to traditional agencies, Autron continues to prioritize advertising efficiency, transparency, and most importantly, mutual alignment.

“When we decided to rebrand, it wasn’t just about a new logo or a different color scheme. It was about reaffirming our mission to make Amazon Advertising easier and more effective for sellers,” said Julian Timings, spokesperson for Autron. “With our enhanced tools and streamlined processes, we’re here to help you maximize your profits and take the hassle out of managing Amazon PPC campaigns.”

What Autron’s Rebranding Means for Sellers:

• Advanced Amazon PPC Management: Our Amazon PPC solutions leverage cutting-edge AI to handle all aspects of your ad campaigns, minimizing errors and delivering actionable insights that drive performance.
• Performance-Based Pricing Model: As a leading Amazon Advertising solution, we believe in shared success. Our pricing is directly tied to your ad sales, ensuring that when you grow, we grow alongside you. It’s that simple.
• Complete Transparency in Advertising: With our Amazon Marketing agency services, there are no hidden fees or unexpected charges. You receive real-time access to all your campaign data. A relationship built on trust and openness.
• Streamlined Services for Amazon Sellers: We’ve eliminated unnecessary overheads like dedicated account managers and endless meetings, allowing you to focus on what really matters – scaling your business cost-effectively with our Amazon PPC expertise.

Autron’s rebrand is already in effect, offering competitive pricing for Amazon sellers of all sizes. Whether you’re just starting out or looking to scale up, Autron has got your back with our specialized Amazon Marketing agency services.

About Autron

Autron leads the charge in Amazon Marketing agency services, delivering innovative Amazon PPC solutions designed for Amazon sellers to achieve top-tier results. With an emphasis on efficiency, transparency, and shared success, Autron is redefining how businesses approach Amazon Advertising in the e-commerce space.

— Lex Van Lynden, Chief Growth Officer, Autron, Inc.

We’re excited to introduce Autron’s Benchmarks Dashboard—your new go-to tool for tracking and improving your Amazon brand’s performance. With detailed metrics on both organic and advertising performance, you can now easily compare how your brand measures up to competitors and make data-driven decisions to stay ahead.

📊 Why the Benchmarks Dashboard Matters

Autron’s Benchmark Dashboard gives you a comprehensive view of how your brand is performing across the entire Amazon customer journey—from awareness and consideration to sales. It provides insights into key metrics like Product Page Views, Add to Carts, and Purchases, so you can quickly identify strengths and areas for improvement.

Even more, the Competitive Index scores your brand relative to others in your category, helping you understand exactly where you stand in terms of visibility, customer interest, and conversions.

✨ Key Features of the Benchmark Dashboard

• Brand Metrics: Track product page views, add-to-cart actions, and purchases, giving you a full understanding of your brand’s performance.
• Competitive Index: Compare your brand’s performance in the Awareness, Consideration, and Sales stages, with a normalized score that lets you know how you measure up.
• Sponsored Brand Campaign Metrics: For those using Sponsored Brand ads, this section covers key advertising benchmarks such as Impressions, Click-Through Rate (CTR), ACOS, and ROAS, ensuring your ad spend is optimized.

🛠️ How to Access and Use the Dashboard

To start, navigate to the Insights section in Autron and select Benchmarks. Here, you can filter your data by brand, category, or timeframe to focus on the most relevant metrics for your business. This makes it easy to drill down into specific trends and identify key opportunities to improve your brand’s performance.

💡 Tips for Maximizing Value

1. Focus on your Competitive Sales Index to see how you’re performing in terms of converting interest into sales.
2. Keep an eye on your ACOS and ROAS trends to optimize your ad spend.
3. Use the Category filter to ensure your comparisons are focused on your most important products.

⚠️ Important Considerations

Keep in mind that some data, such as Brand Metrics, might have a two-week delay, and the advertising benchmarks only apply to Sponsored Brand Campaigns for now. Make sure to focus on Brand Metrics for insights into organic performance, especially if you’re not running ads.

Ready to see how your brand stacks up and where you can improve? Log in to Autron today and start exploring your Benchmarks Dashboard to stay ahead of the competition!

— The Autron Team

We’re excited to introduce Autron’s Review Automation—an Amazon-approved, hands-free solution to streamline your review request process! Forget about manually requesting reviews through Seller Central and let Autron automatically handle it for you.

⭐ Why Review Automation Matters

Autron’s Review Automation takes the only Amazon-compliant approach to requesting reviews, ensuring your requests are sent at the optimal time. It skips over cancelled or refunded orders, improving your chances of receiving positive reviews. Plus, no more time spent manually requesting reviews for each order—Autron does it for you, saving you hours of manual effort!

⚙️ How to Enable Review Automation

• Navigate to Reviews: From the left-hand menu, go to Reviews.
• Turn it ON: After linking your Autron and Amazon accounts, toggle the slider to ON. This feature is off by default, so you’ll need to manually enable it.
• For Multiple Marketplaces: Operating across multiple marketplaces? Select the marketplace from the dropdown near your avatar and enable Review Automation for each store.

Once enabled, Autron will automatically send review requests for all eligible orders, maximizing your chances of receiving valuable product feedback.

💡 Tips for Optimizing Review Automation

1. Avoid manually requesting reviews through Seller Central to prevent duplicate requests for the same order.
2. Disable any third-party review solicitation services to ensure a smooth and error-free process.

📈 Tracking Your Review Automation Success

Our Review Automation dashboard offers clear, visual insights into your review request performance:

• Requests Sent per Week Graph: Track how many requests were sent each week.
• Requests Summary: See the total number of requests and hours saved by automating the process.
• Order Tracking: Detailed tables show the status of each order and its associated review request.

Ready to streamline your review requests and boost your product reviews effortlessly? Turn on Review Automation today and let Autron handle it all!

— The Autron Team

We are excited to unveil a powerful new feature in Autron designed to enhance your Amazon advertising efforts. Our cutting-edge algorithm combines proprietary data feeds with the latest advancements in generative AI to seed highly relevant keyword opportunities for your products.

Why Relevant Keyword Targeting is Crucial

• Maximize Visibility: Targeting the right keywords ensures your products appear in front of potential customers actively searching for similar items.
• Boost Conversions: By focusing on highly relevant keywords, you increase the likelihood of attracting customers who are ready to buy.
• Optimize Ad Spend: Efficient keyword targeting reduces wasted ad spend, ensuring your budget is used effectively to drive sales.

Perfect for New and Underserved Products

Launching a new product or advertising an item with limited historical data? This new feature gives you a head start by automatically identifying the best keywords, far surpassing the traditional manual keyword input.

How to Get Started

Not sure how to proceed? Simply turn on a Goal for any new or previously unadvertised product, and let Autron handle the rest. Our advanced AI will set up and optimize ad targeting with precision, ensuring your campaigns achieve the best possible results.

Need further assistance? Our support team is here to help.

— The Autron Team

We’re excited to announce that Autron has partnered with Accel Club to offer a risk-free expansion opportunity to the lucrative European and UK Amazon markets. These markets represent a $100 billion opportunity and are growing 43% faster than Amazon in North America. With competition still weak, now is the perfect time to secure your spot.

Why Expand with Accel Club?

Accel Club is your one-stop solution to start selling overseas with zero risk and zero upfront costs. They'll act as your distributor to Europe and the United Kingdom, handling all operations and covering all expenses. Here’s the offer:

• Quick Market Entry: See your products on the European market in just four months without losing focus on your primary market.
• Cost-Free Expansion: All costs covered, from compliance to logistics, so you can expand without any financial risk.
• Flexible Profit Sharing: Receive a percentage of the profit each month with no long-term contracts. When you’re ready, you can take back control of your sales and operations.

Proven Success

Accel Club has already made significant inroads in the European market, proudly boasting:

• #1 Paint Pens in the UK
• #1 Palette in the UK
• #4 Ball Pump in Germany

Autron Managing Your Ads for Maximum Impact

Expanding to new markets requires more than just logistics—it’s about getting your products in front of the right customers. That’s where Autron comes in. We’ll manage your advertising campaigns across Europe and the UK, ensuring that your products gain the visibility they need to succeed.

• Localized Campaigns: We understand the nuances of European and UK markets, allowing us to create highly targeted campaigns that resonate with local customers.
• Seamless Integration: Our advertising efforts are fully integrated with Accel Club’s distribution services, ensuring a cohesive approach to your market expansion.

Don’t miss this unique opportunity to grow your brand in Europe and the UK. Visit our partners page to learn more about how we can help you expand risk-free!

— The Autron Team

Hello 👋

We are happy to announce the launch of a highly requested feature: a new light theme for our dashboards, now set as the default! This enhancement is designed to improve the readability of our insights and analytics, providing a clearer and more user-friendly experience.

Key Features:

• Light Theme by Default: The new light theme offers a clean and modern look, making it easier to focus on the data that matters most.
• Light/Dark Mode Toggle: Easily switch between light and dark modes using the Sun/Moon toggle switch, allowing you to choose based on your personal preference or work environment.
• Enhanced Readability: The updated color schemes and contrasts enhance the clarity of charts, graphs, and data visualizations, allowing you to analyze information more efficiently.

We understand that every user has unique preferences when it comes to interface design. That’s why we developed this feature with you in mind, ensuring that your experience with our platform is both comfortable and customizable.

Switching between themes is simple. Just look for the Sun/Moon toggle switch in the dashboard top right corner, and choose the mode that best suits your needs. Whether you’re working in a brightly lit office or a dimly lit home setup, our new theme options will provide you with the flexibility you need to stay productive.

We hope this new feature improves your experience and helps you get even more value from our platform. Thank you for your continued feedback and support, which drives us to deliver the best possible solutions for your needs.

— The Autron Team

Hey there,

We are pleased to announce that our website has moved from Autron.io to Autron.ai. This change reflects our commitment to being an AI-first company, dedicated to delivering cutting-edge products and services that harness the power of artificial intelligence.

Our new domain, Autron.ai, underscores our focus on innovation and our dedication to providing you with the most advanced solutions in the industry. While our web address has changed, our commitment to you remains the same. You can expect the same level of excellence and support you’ve come to trust from us.

Please update your bookmarks and reach out to us if you have any questions or need assistance. Thank you for being a part of our journey!

— The Autron Team

Hey there,

We are excited to announce the launch of Turbo Mode, a powerful new feature designed to boost your campaign visibility and impressions. Ideal for product launches and aggressive market entries, Turbo Mode helps you achieve immediate results.

• Maximize Visibility: Turbo Mode maximizes impressions and clicks for all targeted keywords or products within your campaigns.
• Launch Success: Perfect for new product launches, ensuring immediate and widespread visibility.

Please note: When Turbo Mode is enabled, ACOS/TACOS are not the primary focus of Autron, so you may experience elevated spend. We recommend monitoring your results on a daily basis.

Enable Turbo Mode now in your Goals settings to take advantage of this feature!

Hey there,

We’re thrilled to announce a new addition to our Product Goals feature: Product Goal Bulk Adjustments. These enhancements are designed to streamline the management of your product goals.

As a Pro customer, you can now:

• Search and Filter: Easily find your product goals by using the search box to filter by Name, ASIN, Parent ASIN, or SKU.
• Bulk Actions: Select multiple goals using checkboxes and update them simultaneously with the ‘Bulk Actions’ → ‘Update Goals’ feature.