The short version

Autron now automatically ingests your Amazon Search Query Performance (SQP) and Catalog data, transforming them into interactive dashboards that reveal the “why” behind every click, cart add, and purchase. Slice results by date, ASIN, query, or category, and track week-on-week trends—including query-level search volumes—all within your Autron account.

What’s new?

✨ Why it matters

✅ Amazon customer search volumes: For the first time, tap into real demand data straight from Amazon.

✅ Act faster: Historical trend-lines and instant share-of-voice alerts reveal issues (or wins) before they hit the bottom line.

✅ Save hours: Forget downloading, merging and filtering reports in Excel; insights are one click away.

✅ Tell a better story: Polished, stakeholder-ready visuals beat raw tables every time.

💡 Tips for Maximising Value

• Optimise for high-value queries – SQP surfaces keywords that drive both organic and Sponsored Products traffic. Prioritise the terms where you already convert well and that carry the largest customer search volumes; make sure titles, images and ads are tuned to win those clicks.

• Track demand patterns – Monitor total search-volume trends for your key ASINs and see how that demand splits across individual terms. Seasonality and wider macro-trends become obvious, allowing you to time inventory, promotions and growth pushes with confidence.

• Diagnose price & delivery effects – In the Search Catalogue Performance view, zoom into any ASIN to see how price moves or shipping speeds influence click-through and conversion rates. Use these insights to fine-tune pricing strategies and FBA settings for maximum lift.

— The Autron Team

Managing your Product Goals just got easier! We’ve added four new table filters—Status, Type, Objective, and Strategy—so you can quickly find and organise your goals with precision.

🔍 What’s New?

• Status filter – View only active or inactive goals.
• Type filter – Filter by Global or other goal types.
• Objective filter – Narrow down by sales objectives.
• Strategy filter – Find goals based on ad strategy (e.g., Target ACOS).

📌 How to Use It

1. Head to Goals > By Product in Autron.
2. Click on any of the new filter buttons at the top of the table.
3. Select your desired criteria and refine your view instantly!

⚠️ Things to Keep in Mind

• Filters help organise your view but don’t modify goal settings.
• If something looks off, try resetting filters to see all goals again.

Start using filters now to manage your goals more efficiently! 🚀

— The Autron Team

The EU’s General Product Safety Regulation (GPSR) is now in effect! With compliance challenges mounting, we know the process might feel overwhelming—especially with Amazon’s tools being time-consuming and unreliable. That’s why we’ve partnered with ComplyGPSR, a service dedicated to simplifying GPSR compliance and keeping your EU listings active.

Introducing ComplyGPSR, Powered by Autron

Autron’s innovative compliance automation tools, including submission tracking, monitoring, and real-time feedback through an intuitive dashboard, are now enhanced by ComplyGPSR’s unmatched expertise in GPSR requirements across various product categories. Together, we’re offering a comprehensive solution to tackle compliance and keep your business running smoothly.

🌟 Why Choose Autron + ComplyGPSR?

1. Effortless Automation: Autron’s tools make it simple to upload, submit, and monitor compliance documents for all your ASINs across EU marketplaces.
2. Expert Support: ComplyGPSR provides guidance on missing documentation, appointing an EU Responsible Person, and navigating GPSR regulations.
3. Strategic Impact: Focus on active, selling listings to ensure your compliance efforts are maximised.
4. Real-Time Monitoring: Track the status of your compliance submissions and receive actionable feedback directly in Autron’s dashboard.

🛠️ How It Works

• Autron’s Automation Tools: Automatically manage the submission and tracking of compliance documents across Amazon’s EU marketplaces with ease. Monitor statuses, spot issues, and receive updates in one place.
• ComplyGPSR’s Expertise: Jamie Mann and the ComplyGPSR team provide tailored GPSR compliance support, ensuring you meet EU requirements. From providing an EU Responsible Person to assisting with documentation gaps, they’ve got you covered.

📅 Don’t Wait—Act Now!

The GPSR compliance deadline has passed, but it’s not too late to take action. By leveraging Autron’s automation and ComplyGPSR’s expertise, you can streamline compliance efforts, minimise manual work, and sidestep the frustrations of Amazon’s portal.

📖 Want to Learn More?

Check out our detailed blog post to dive deeper into how Autron + ComplyGPSR simplifies GPSR compliance and keeps your business ahead.

Let’s tackle compliance together.

— The Autron Team

We’re thrilled to unveil Custom Dashboards & Reporting—a game-changer for businesses looking to tailor their analytics to their unique needs. With real-time and historic dashboards built from your sales, product, and advertising data, you can now track the metrics that matter most to your business, exactly the way you want.

📊 Why Custom Dashboards Matters

Every business is unique, and so are its data needs. Custom Dashboards and Reporting allows you to go beyond standard reports and create bespoke dashboards that cater to your specific goals. Whether it’s tracking sales trends, advertising performance, or product-level data, you’ll have the tools to uncover insights that drive smarter decisions.

Even better, these dashboards aren’t just for viewing. You can easily download the data into Excel or CSV formats, ensuring you have complete control and flexibility over your analytics.

✨ Key Features of Custom Dashboards

✅ Fully Customisable Dashboards: Work with our team to design dashboards tailored to your unique KPIs and business priorities.

✅ Real-Time and Historic Data: Track your performance as it happens or analyse trends over time.

✅ Easy Data Export: Download your data seamlessly into Excel or CSV files for deeper offline analysis.

✅ Automated Notifications: Set up email or Slack notifications on a weekly or monthly cadence, ensuring you’re always up to date with the latest data.

🛠️ How to Get Started

1. Request a Custom Dashboard: Contact our team to discuss your needs and collaborate on your ideal dashboard setup.
2. Set Up Notifications: Choose your preferred cadence for email or Slack updates to keep your team informed.
3. Download and Share: Export your data as needed to share insights with stakeholders or integrate into your workflows.

💡 Tips for Maximising Value

• Work with our team to ensure your dashboards focus on actionable metrics that align with your business objectives.
• Use automated notifications to keep your team updated without extra effort.
• Regularly export data for in-depth analysis or to share with investors and stakeholders.

⚠️ Pricing Details

The Insights Custom Dashboard is offered as a one-time fee per dashboard, based on the number of numerical charts included. Contact us for a personalized quote based on your requirements.

Ready to elevate your analytics with custom dashboards that work for you? Reach out to us today to get started and start turning data into decisions!

— The Autron Team

Hi there, this year, we're running a BFCM.

Take your Amazon advertising to the next level with Autron—at our lowest price of the year! 🚀

We'll give you 30% off on 3 consecutive months of subscription fees!

What you get

✅ Fairness. Pay for Autron's ad sales, not ad spend

✅ Performance. You're not paying for our ceiling light, water cooler or office stationaries. Just for sales. That's it.

✅ Transparency. 24/7 access to your personal Insights with detailed performance reports.

✅ Full access to advanced AI-driven ad automation

✅ Access to all marketplaces with AI-driven ad management

✅ Flexible monthly plans—no long-term commitment

Terms:

• Redeem promo by reaching out to customer care via hello@autron.ai
• Promotion applies to new customers only
• Signup date is between November 26 - December 2, 2024 00.00 EST.

Happy BFCM!

Cheers,

Lex

Transforming Amazon marketing with unmatched efficiency, transparency, and a fresh approach to agency services.

Boston, November 14th – Today, Autron is proud to announce its bold rebranding, signalling a pivotal shift in Amazon PPC and Amazon Advertising (agency) solutions tailored specifically for Amazon sellers. By providing a unique alternative to traditional agencies, Autron continues to prioritize advertising efficiency, transparency, and most importantly, mutual alignment.

“When we decided to rebrand, it wasn’t just about a new logo or a different color scheme. It was about reaffirming our mission to make Amazon Advertising easier and more effective for sellers,” said Julian Timings, spokesperson for Autron. “With our enhanced tools and streamlined processes, we’re here to help you maximize your profits and take the hassle out of managing Amazon PPC campaigns.”

What Autron’s Rebranding Means for Sellers:

• Advanced Amazon PPC Management: Our Amazon PPC solutions leverage cutting-edge AI to handle all aspects of your ad campaigns, minimizing errors and delivering actionable insights that drive performance.
• Performance-Based Pricing Model: As a leading Amazon Advertising solution, we believe in shared success. Our pricing is directly tied to your ad sales, ensuring that when you grow, we grow alongside you. It’s that simple.
• Complete Transparency in Advertising: With our Amazon Marketing agency services, there are no hidden fees or unexpected charges. You receive real-time access to all your campaign data. A relationship built on trust and openness.
• Streamlined Services for Amazon Sellers: We’ve eliminated unnecessary overheads like dedicated account managers and endless meetings, allowing you to focus on what really matters – scaling your business cost-effectively with our Amazon PPC expertise.

Autron’s rebrand is already in effect, offering competitive pricing for Amazon sellers of all sizes. Whether you’re just starting out or looking to scale up, Autron has got your back with our specialized Amazon Marketing agency services.

About Autron

Autron leads the charge in Amazon Marketing agency services, delivering innovative Amazon PPC solutions designed for Amazon sellers to achieve top-tier results. With an emphasis on efficiency, transparency, and shared success, Autron is redefining how businesses approach Amazon Advertising in the e-commerce space.

— Lex Van Lynden, Chief Growth Officer, Autron, Inc.

We’re excited to introduce Autron’s Benchmarks Dashboard—your new go-to tool for tracking and improving your Amazon brand’s performance. With detailed metrics on both organic and advertising performance, you can now easily compare how your brand measures up to competitors and make data-driven decisions to stay ahead.

📊 Why the Benchmarks Dashboard Matters

Autron’s Benchmark Dashboard gives you a comprehensive view of how your brand is performing across the entire Amazon customer journey—from awareness and consideration to sales. It provides insights into key metrics like Product Page Views, Add to Carts, and Purchases, so you can quickly identify strengths and areas for improvement.

Even more, the Competitive Index scores your brand relative to others in your category, helping you understand exactly where you stand in terms of visibility, customer interest, and conversions.

✨ Key Features of the Benchmark Dashboard

• Brand Metrics: Track product page views, add-to-cart actions, and purchases, giving you a full understanding of your brand’s performance.
• Competitive Index: Compare your brand’s performance in the Awareness, Consideration, and Sales stages, with a normalized score that lets you know how you measure up.
• Sponsored Brand Campaign Metrics: For those using Sponsored Brand ads, this section covers key advertising benchmarks such as Impressions, Click-Through Rate (CTR), ACOS, and ROAS, ensuring your ad spend is optimized.

🛠️ How to Access and Use the Dashboard

To start, navigate to the Insights section in Autron and select Benchmarks. Here, you can filter your data by brand, category, or timeframe to focus on the most relevant metrics for your business. This makes it easy to drill down into specific trends and identify key opportunities to improve your brand’s performance.

💡 Tips for Maximizing Value

1. Focus on your Competitive Sales Index to see how you’re performing in terms of converting interest into sales.
2. Keep an eye on your ACOS and ROAS trends to optimize your ad spend.
3. Use the Category filter to ensure your comparisons are focused on your most important products.

⚠️ Important Considerations

Keep in mind that some data, such as Brand Metrics, might have a two-week delay, and the advertising benchmarks only apply to Sponsored Brand Campaigns for now. Make sure to focus on Brand Metrics for insights into organic performance, especially if you’re not running ads.

Ready to see how your brand stacks up and where you can improve? Log in to Autron today and start exploring your Benchmarks Dashboard to stay ahead of the competition!

— The Autron Team

We’re excited to introduce Autron’s Review Automation—an Amazon-approved, hands-free solution to streamline your review request process! Forget about manually requesting reviews through Seller Central and let Autron automatically handle it for you.

⭐ Why Review Automation Matters

Autron’s Review Automation takes the only Amazon-compliant approach to requesting reviews, ensuring your requests are sent at the optimal time. It skips over cancelled or refunded orders, improving your chances of receiving positive reviews. Plus, no more time spent manually requesting reviews for each order—Autron does it for you, saving you hours of manual effort!

⚙️ How to Enable Review Automation

• Navigate to Reviews: From the left-hand menu, go to Reviews.
• Turn it ON: After linking your Autron and Amazon accounts, toggle the slider to ON. This feature is off by default, so you’ll need to manually enable it.
• For Multiple Marketplaces: Operating across multiple marketplaces? Select the marketplace from the dropdown near your avatar and enable Review Automation for each store.

Once enabled, Autron will automatically send review requests for all eligible orders, maximizing your chances of receiving valuable product feedback.

💡 Tips for Optimizing Review Automation

1. Avoid manually requesting reviews through Seller Central to prevent duplicate requests for the same order.
2. Disable any third-party review solicitation services to ensure a smooth and error-free process.

📈 Tracking Your Review Automation Success

Our Review Automation dashboard offers clear, visual insights into your review request performance:

• Requests Sent per Week Graph: Track how many requests were sent each week.
• Requests Summary: See the total number of requests and hours saved by automating the process.
• Order Tracking: Detailed tables show the status of each order and its associated review request.

Ready to streamline your review requests and boost your product reviews effortlessly? Turn on Review Automation today and let Autron handle it all!

— The Autron Team

We are excited to unveil a powerful new feature in Autron designed to enhance your Amazon advertising efforts. Our cutting-edge algorithm combines proprietary data feeds with the latest advancements in generative AI to seed highly relevant keyword opportunities for your products.

Why Relevant Keyword Targeting is Crucial

• Maximize Visibility: Targeting the right keywords ensures your products appear in front of potential customers actively searching for similar items.
• Boost Conversions: By focusing on highly relevant keywords, you increase the likelihood of attracting customers who are ready to buy.
• Optimize Ad Spend: Efficient keyword targeting reduces wasted ad spend, ensuring your budget is used effectively to drive sales.

Perfect for New and Underserved Products

Launching a new product or advertising an item with limited historical data? This new feature gives you a head start by automatically identifying the best keywords, far surpassing the traditional manual keyword input.

How to Get Started

Not sure how to proceed? Simply turn on a Goal for any new or previously unadvertised product, and let Autron handle the rest. Our advanced AI will set up and optimize ad targeting with precision, ensuring your campaigns achieve the best possible results.

Need further assistance? Our support team is here to help.

— The Autron Team

We’re excited to announce that Autron has partnered with Accel Club to offer a risk-free expansion opportunity to the lucrative European and UK Amazon markets. These markets represent a $100 billion opportunity and are growing 43% faster than Amazon in North America. With competition still weak, now is the perfect time to secure your spot.

Why Expand with Accel Club?

Accel Club is your one-stop solution to start selling overseas with zero risk and zero upfront costs. They'll act as your distributor to Europe and the United Kingdom, handling all operations and covering all expenses. Here’s the offer:

• Quick Market Entry: See your products on the European market in just four months without losing focus on your primary market.
• Cost-Free Expansion: All costs covered, from compliance to logistics, so you can expand without any financial risk.
• Flexible Profit Sharing: Receive a percentage of the profit each month with no long-term contracts. When you’re ready, you can take back control of your sales and operations.

Proven Success

Accel Club has already made significant inroads in the European market, proudly boasting:

• #1 Paint Pens in the UK
• #1 Palette in the UK
• #4 Ball Pump in Germany

Autron Managing Your Ads for Maximum Impact

Expanding to new markets requires more than just logistics—it’s about getting your products in front of the right customers. That’s where Autron comes in. We’ll manage your advertising campaigns across Europe and the UK, ensuring that your products gain the visibility they need to succeed.

• Localized Campaigns: We understand the nuances of European and UK markets, allowing us to create highly targeted campaigns that resonate with local customers.
• Seamless Integration: Our advertising efforts are fully integrated with Accel Club’s distribution services, ensuring a cohesive approach to your market expansion.

Don’t miss this unique opportunity to grow your brand in Europe and the UK. Visit our partners page to learn more about how we can help you expand risk-free!

— The Autron Team