🚀 New in Autron: Search Query Performance (SQP) & Catalog Dashboards

Shared by Julian • May 26, 2025

The short version

Autron now automatically ingests your Amazon Search Query Performance (SQP) and Catalog data, transforming them into interactive dashboards that reveal the “why” behind every click, cart add, and purchase. Slice results by date, ASIN, query, or category, and track week-on-week trends—including query-level search volumes—all within your Autron account.

What’s new?

✨ Feature	How it helps you	Where to find it
Search Trends combo chart (search volume vs. your purchases)	See whether sales shifts come from demand changes or performance gains.	Under the query table
Visual query table with spark-bars for purchase count, share & conversion	Your winners and laggards pop out instantly – no exporting or pivoting.	Search Query Performance tab
Share-of-Voice tracker	Monitor your purchase share across all tracked queries, week by week.	Bottom-left of dashboard
Catalogue-level funnel & momentum views	Spot where customers drop out (clicks ▶︎ carts ▶︎ purchases) and which ASINs are surging or slipping.	Search Catalogue Performance tab
Universal filters (date, category, parent ASIN, individual ASIN, partial/exact query)	Zoom from a 90-day brand overview to “queries that drove purchases for ASIN X last week” in seconds.	Top of each dashboard
Historical storage	Say goodbye to manual data downloads and Excel wrangling—unlock weekly insights and trends effortlessly.	Runs automatically

✨ Why it matters

✅ Amazon customer search volumes: For the first time, tap into real demand data straight from Amazon.

✅ Act faster: Historical trend-lines and instant share-of-voice alerts reveal issues (or wins) before they hit the bottom line.

✅ Save hours: Forget downloading, merging and filtering reports in Excel; insights are one click away.

✅ Tell a better story: Polished, stakeholder-ready visuals beat raw tables every time.

💡 Tips for Maximising Value

Optimise for high-value queries – SQP surfaces keywords that drive both organic and Sponsored Products traffic. Prioritise the terms where you already convert well and that carry the largest customer search volumes; make sure titles, images and ads are tuned to win those clicks.

Track demand patterns – Monitor total search-volume trends for your key ASINs and see how that demand splits across individual terms. Seasonality and wider macro-trends become obvious, allowing you to time inventory, promotions and growth pushes with confidence.

Diagnose price & delivery effects – In the Search Catalogue Performance view, zoom into any ASIN to see how price moves or shipping speeds influence click-through and conversion rates. Use these insights to fine-tune pricing strategies and FBA settings for maximum lift.

Open your new dashboards now →

— The Autron Team