🚀 Benchmark Your Amazon Brand Performance Like a Pro!

We’re excited to introduce Autron’s Benchmarks Dashboard—your new go-to tool for tracking and improving your Amazon brand’s performance. With detailed metrics on both organic and advertising performance, you can now easily compare how your brand measures up to competitors and make data-driven decisions to stay ahead.

📊 Why the Benchmarks Dashboard Matters

Autron’s Benchmark Dashboard gives you a comprehensive view of how your brand is performing across the entire Amazon customer journey—from awareness and consideration to sales. It provides insights into key metrics like Product Page Views, Add to Carts, and Purchases, so you can quickly identify strengths and areas for improvement.

Even more, the Competitive Index scores your brand relative to others in your category, helping you understand exactly where you stand in terms of visibility, customer interest, and conversions.

✨ Key Features of the Benchmark Dashboard

• Brand Metrics: Track product page views, add-to-cart actions, and purchases, giving you a full understanding of your brand’s performance.
• Competitive Index: Compare your brand’s performance in the Awareness, Consideration, and Sales stages, with a normalized score that lets you know how you measure up.
• Sponsored Brand Campaign Metrics: For those using Sponsored Brand ads, this section covers key advertising benchmarks such as Impressions, Click-Through Rate (CTR), ACOS, and ROAS, ensuring your ad spend is optimized.

🛠️ How to Access and Use the Dashboard

To start, navigate to the Insights section in Autron and select Benchmarks. Here, you can filter your data by brand, category, or timeframe to focus on the most relevant metrics for your business. This makes it easy to drill down into specific trends and identify key opportunities to improve your brand’s performance.

💡 Tips for Maximizing Value

1. Focus on your Competitive Sales Index to see how you’re performing in terms of converting interest into sales.
2. Keep an eye on your ACOS and ROAS trends to optimize your ad spend.
3. Use the Category filter to ensure your comparisons are focused on your most important products.

⚠️ Important Considerations

Keep in mind that some data, such as Brand Metrics, might have a two-week delay, and the advertising benchmarks only apply to Sponsored Brand Campaigns for now. Make sure to focus on Brand Metrics for insights into organic performance, especially if you’re not running ads.

Ready to see how your brand stacks up and where you can improve? Log in to Autron today and start exploring your Benchmarks Dashboard to stay ahead of the competition!

— The Autron Team