Until now the agent worked on demand: you asked, it acted while you watched. Routines flip that around — a saved prompt the agent runs automatically and unattended, on a schedule or when an external system fires a webhook.

What's new?

• Run on a schedule – A daily bid sweep at 7am before you are awake, or a weekly negative-keyword harvest every Monday. Set it up once.

• Or fire from a webhook – Launch a new-product campaign the moment your inventory system says a SKU went live.

• You stay in control – Setting up a routine is how you authorise it, and every change it makes is recorded in your Action log.

• Every run is readable – Each run is a full chat transcript you can open from the sidebar to see exactly what the agent did.

More detail: Automate your advertising with Agent Routines.

— The Autron Team

The Autron Agent is billed in credits. Buy a pack, and every chat and routine run draws from the same balance — no per-seat pricing and no daily message cap.

What's new?

• Credit packs, not seats – Pick the pack that matches how much you use the agent, and top up whenever you need more.

• A free tier that refills – Free accounts get a daily credit reservoir rather than a hard daily message limit.

• See where credits go – Chat and routine consumption are tracked separately, so scheduled automations are easy to account for.

More detail: Understanding Autron Agent credits and pricing.

— The Autron Team

A new Agent permissions page lets you decide, tool by tool, what the Autron Agent may do on its own and what it must ask about first.

What's new?

• Three settings per tool – Allow, Approve, or Block. Read-only tools are allowed by default; anything that writes or deletes needs approval.

• Decide in the moment – In-chat approvals now offer Allow once / Always allow and Deny once / Always block, and the Always options persist to your settings.

• Scoped to the Autron Agent – These settings govern the Autron Agent. A connected client such as Claude or ChatGPT is gated by that client's own settings.

More detail: Confirmations and Safety in the AI Agent.

— The Autron Team

If you run more than one Amazon seller account, or sell across several marketplaces, you no longer need a fresh chat for each one. Ask the agent to switch and it changes context in place.

What's new?

• Works wherever you use Autron – Switch by asking, whether you are in the Autron app or talking to Autron through Claude or ChatGPT.

• Agencies and multi-account sellers – Move between accounts in one thread instead of keeping several open.

• Always explicit – The agent tells you which seller and marketplace it is acting on, so a switch is never silent.

More detail: Working with Multiple Seller Accounts and Marketplaces.

— The Autron Team

Every change the agent makes to your Amazon Ads account is now recorded in an Action log — a filterable audit trail of what ran, when, and what happened.

What's new?

• Filter to what you need – By date, seller, marketplace, tool or status. It opens focused on your current workspace, and one click widens it.

• Open any row for the detail – A drawer shows the full request and result for that action, including anything Amazon rejected and why.

• Shareable links – Deep-link straight to a single action when you need to send someone the receipt.

More detail: Reviewing the AI Agent's Action Log.

— The Autron Team

The agent can now change your Amazon Ads account, not just read it. Create and update campaigns, ad groups, ads and targets, adjust bids, and archive what is not working — all through conversation, with your approval on every write.

What's new?

• Full campaign management – Create Sponsored Products campaigns, add ad groups and ads, add keyword and product targets, and archive what has stopped earning.

• Bid and budget control – Update target bids and campaign budgets in bulk, described in plain English rather than assembled in a flat file.

• Nothing changes without you – Every write shows an Approve / Deny card with the full list of changes before anything reaches Amazon.

More detail: Manage Your Amazon Ads Campaigns with the Agent.

— The Autron Team

Autron now has its own chat app. Connect your Amazon seller account, then ask questions and make changes in plain English — no spreadsheet, no bulk-operations file, no waiting on a report.

What's new?

• Set up in two steps – Enter your seller details, authorise Amazon SP-API and Ads, and you are connected. Onboarding walks you through both.

• Manage connections in one place – Settings → Connections shows every Amazon account you have linked, its status, and what Autron can reach.

• Ask anything about your advertising – Performance, spend, ACoS and TACoS, keyword opportunities, profitability — answered from your live data.

More detail: What is the Autron AI Agent?.

— The Autron Team

You can now connect Autron to Claude or ChatGPT and manage your Amazon advertising by talking to it — in the same chat window you already have open, using live data from your Autron account.

What's new?

• Ask about performance in plain English – "How did my Spoons campaign do last week?" or "Which products are losing money on ads?" Autron reads your sales, spend, ACoS and TACoS and answers with the actual numbers.

• Find keyword and search-query opportunities – Surface the search terms that actually convert, spot where your listing content has gaps, and decide what to target next.

• Change things, not just read them – Create and adjust goals, manage campaigns, bids and targets. Autron labels which of its tools make changes; whether Claude or ChatGPT asks you to confirm first is set in that client.

• Your account, your rules – A connected client acts as you, and you can revoke it at any time from Settings.

More detail: Use Autron with Claude AI and Use Autron with ChatGPT.

— The Autron Team

The short version

Autron now automatically ingests your Amazon Search Query Performance (SQP) and Catalog data, transforming them into interactive dashboards that reveal the “why” behind every click, cart add, and purchase. Slice results by date, ASIN, query, or category, and track week-on-week trends—including query-level search volumes—all within your Autron account.

What’s new?

✨ Why it matters

✅ Amazon customer search volumes: For the first time, tap into real demand data straight from Amazon.

✅ Act faster: Historical trend-lines and instant share-of-voice alerts reveal issues (or wins) before they hit the bottom line.

✅ Save hours: Forget downloading, merging and filtering reports in Excel; insights are one click away.

✅ Tell a better story: Polished, stakeholder-ready visuals beat raw tables every time.

💡 Tips for Maximising Value

• Optimise for high-value queries – SQP surfaces keywords that drive both organic and Sponsored Products traffic. Prioritise the terms where you already convert well and that carry the largest customer search volumes; make sure titles, images and ads are tuned to win those clicks.

• Track demand patterns – Monitor total search-volume trends for your key ASINs and see how that demand splits across individual terms. Seasonality and wider macro-trends become obvious, allowing you to time inventory, promotions and growth pushes with confidence.

• Diagnose price & delivery effects – In the Search Catalogue Performance view, zoom into any ASIN to see how price moves or shipping speeds influence click-through and conversion rates. Use these insights to fine-tune pricing strategies and FBA settings for maximum lift.

— The Autron Team

Managing your Product Goals just got easier! We’ve added four new table filters—Status, Type, Objective, and Strategy—so you can quickly find and organise your goals with precision.

🔍 What’s New?

• Status filter – View only active or inactive goals.
• Type filter – Filter by Global or other goal types.
• Objective filter – Narrow down by sales objectives.
• Strategy filter – Find goals based on ad strategy (e.g., Target ACOS).

📌 How to Use It

1. Head to Goals > By Product in Autron.
2. Click on any of the new filter buttons at the top of the table.
3. Select your desired criteria and refine your view instantly!

⚠️ Things to Keep in Mind

• Filters help organise your view but don’t modify goal settings.
• If something looks off, try resetting filters to see all goals again.

Start using filters now to manage your goals more efficiently! 🚀

— The Autron Team