The agent could already read and modify Sponsored Brands and Sponsored Display. It can now create them too, so all three ad products are managed the same way.

What's new?

• Sponsored Brands – Create campaigns and ad groups and add targets without leaving the conversation.

• Sponsored Display – Same, plus product audiences — remarketing to shoppers who viewed or bought related products.

• One consistent surface – SP, SB and SD now behave alike, so what you learned on one applies to the others.

— The Autron Team